Packed with information, refreshed with good design
Project:
Designing the official website for Sambazon - a sustainable and fair trade brand producing AÇAÍ products, was one of the most collaborative projects I’ve ever been on. Under the guidance of creative director Warren Ellison from Studio Misfits, I worked with designers, developers and an illustrator to bring Sambazon’s story, mission and products to life.
Our goal was to design a well-guided website, directing consumers to purchase sambazon products and learn more about them. The website needed to be packed with information with a refreshed look and feel. It was important to the founders that their consumers could learn more about a brand they already love.
Creative Director: Warren Ellison
Agency: Studio Misfits
Role: Logo, brand identity, copywriter, marketing manager, online store
View website: www.sambazon.com
Year: 2019
source: Sambazon official instagram page
Result:
Within weeks, we made significant progress in building a refreshed UI experience. As requested, we highlighted their products and recipes, while tracing back to their core beliefs of caring for the people and our planet.
More than just selling premium health products, their mission has always been about giving back to the community of farmers and protecting the biodiversity of the Amazon.
The Discover Açaí page
Process & Experience
Sambazon provided strong brand guidelines and images - plus tons of content. I was in charge of their core information pages and initial product pages. To keep pages vibrant, I included fun breakpoints, dispersed illustrations and uniquely framed images.
The product page
Product page dropdown
