Art direction

Tai Pei Asian Frozen Food

Under the direction of Scott Burris - Creative Director at HeilBrice agency, I assisted in the art direction and social media content for a beloved supermarket frozen food brand - Tai Pei.

The goal was to highlight Tai Pei’s key points, including - new flavors, clean labels, and convenient packaging designed to deliver the perfect portion size with extra room to properly steam the fresh veggies and protein.

Filled with close up food photography shots, casual marker typography, rough arrow sketches and emojis - brought the brand into the forefront of easy, fast and convenient lunch and dinner entrees found at your local supermarkets.

Agency: HeilBrice

Creative Direction: Scott Burris